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Yahoo!'s Audience - Affluent Adults
Profile of Affluent Adults on Yahoo! in Southeast Asia
Indonesia
| |
|
Yahoo! users (P7D) |
| Gender | Male Female |
60% 40% |
| Age | 25-29 30-34 35-39 40-44 45 and above |
29% 23% 20% 12% 17% |
| Marital Status | Single Married |
30% 70% |
| Education | Primary Secondary College University & above |
0% 10% 17% 73% |
| Household income (US$) | $1000 & below $1000-$1999 $2000-$2999 $3000-$3999 $4000-$4999 $5000 & above |
24% 51% 12% 8% 1% 3% |
| With/without children | Married with children Married w/out children |
64% 6% |
| Personal income* (US$) | Below $1000 $1000-$1999 $2000-$2999 $3000-$3999 $4000 & above *working full-time |
45% 18% 3% 2% 0% |
Philippines
| |
|
Yahoo! users (P7D) |
| Gender | Male Female |
44% 56% |
| Age | 25-29 30-34 35-39 40-44 45 and above |
29% 18% 16% 16% 22% |
| Marital Status | Single Married |
48% 52% |
| Education | Primary Secondary College University & above |
0% 5% 8% 86% |
| Household income (US$) | $1000 & below $1000-$1999 $2000-$2999 $3000-$3999 $4000-$4999 $5000 & above |
3% 32% 34% 17% 8% 7% |
| With/without children | Married with children Married w/out children |
50% 3% |
| Personal income* (US$) | Below $1000 $1000-$1999 $2000-$2999 $3000-$3999 $4000-$4999 $5000 & above *working full-time |
42% 8% 4% 1% 0% 1% |
Singapore
| |
|
Yahoo! users (P7D) |
| Gender | Male Female |
52% 48% |
| Age | 25-29 30-34 35-39 40-44 45 and above |
20% 18% 17% 21% 24% |
| Marital Status | Single Married |
27% 73% |
| Education | Primary Secondary College University & above |
1% 17% 31% 51% |
| Household income (US$) | $999 & below $1000-$1999 $2000-$2999 $3000-$3999 $4000-$4999 $5000 & above |
0% 0% 4% 6% 16% 74% |
| With/without children | Married with children Married w/out children |
63% 10% |
| Personal income* (US$) | Below $999 $1000-$1999 $2000-$2999 $3000-$3999 $4000-$4999 $5000 & above *working full-time |
0% 0% 51% 17% 11% 21% |
Thailand
| |
|
Yahoo! users (P7D) |
| Gender | Male Female |
49% 51% |
| Age | 25-29 30-34 35-39 40-44 45 and above |
27% 17% 18% 18% 20% |
| Marital Status | Single Married |
54% 46% |
| Education | Primary Secondary College University & above |
1% 4% 9% 87% |
| Household income (US$) | $1000 & below $1000-$1999 $2000-$2999 $3000-$3999 $4000-$4999 $5000 & above |
0% 5% 45 % 20% 10% 21% |
| With/without children | Married with children Married w/out children |
38% 9% |
| Personal income* (US$) | Below $1000 $1000-$1999 $2000-$2999 $3000 & above *working full-time |
37% 31% 7% 7% |
Base: PAX adults aged 25-64 years PAX adults aged 25-64 years who have visited Yahoo! in the past 7 days
Source: Synovate, PAX Survey (Q4 2007 – Q3 2008)
Source: Synovate, PAX Survey (Q4 2007 – Q3 2008)