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Indonesia


  Universe Print Television Radio Internet Cinema


Read Last Issue

Watched
Yesterday

 Listened
Yesterday		 Used
Past Week		 Visited
Past Month
  % % % % % %
Gender            
Male
Female 		50
50		 58
42		 50
50

51
49

57
43		 49
51
Age          
15-24
25-34
35-44
45-54
>55
28
27
20
12
13
 36
33
19
8
5		 30
28
19
11
11		 36
27
19
10
9		 56
28
12
3
0
 69
27
4
0
0
Education            
Primary or Lower
Lower Secondary
Upper Secondary
College or Higher 		42
21
29
8
 16
23
43
17
 36
22
33
9
 31
24
35
9 		4
21
39
36		 6
27
48
20
Source: Nielsen Media Index 2007

Malaysia


  Newspaper
Dailies		 Television Radio Radio Vcd/DvD
Video		 Internet
 Cinema

Read Last Issue

Watched
Yesterday

 Listened
Yesterday		 Listened
Past Week		 Watched
Yesterday		 Used
Past Week		 Visited
Past Month
  % % % % % % %
Gender              
Male
Female 		56
44		 50
50

50
50

 50
50		 55
45		 58
42		 56
44
Age            
15-24
25-34
35-44
45-54
>55
27
23
20
16
14		 28
22
19
16
16		 30
23
20
15
12		 30
23
19
15
12
 26
31
23
8
12
 44
26
16
10
3		 59
30
7
3
1
Education              
Primary or Lower
Secondary ITE
GCE 'N'/'O' Level
GCE 'A' Level and Above 		14
61
4
20
 19
59
4
14
 15
61
4
17		 15
61
4
17		 8
68
3
19		 1
43
6
51		 1
52
5
42
Source: Nielsen Media Index 2007

Philippines


  Universe Newspaper
Dailies		 Television Radio Video Internet
 Cinema


Read Last Issue

Watched
Yesterday

 Listened
Yesterday		 Watched
Past Week		 Used
Past Week		 Visited
Past 3 Months
  % % % % % % %
Gender              
Male
Female 		50
50		 52
48		 50
50

50
50

 52
48		 46
54		 46
54
Age            
10-19
20-29
30-39
40-49
>50
26
24
19
14
17		 19
25
23
18
17		 27
23
19
14
17		 23
25
19
15
18		 28
31
20
12
10
 46
35
12
6
2		 37
36
16
8
4
Education              
No Schooling
Elementary Level
High School Level
College Level and Above 		0
21
45
34
0
9
37
53
 0
20
45
35
 0
16
46
37		 0
10
43
47		 0
7
29
63		 0
10
31
59
Source: Nielsen Media Index 2007

Singapore


  Universe Newspaper
Dailies		 Television Internet Radio Vcd/DvD
Video		 Cinema


Read Last Issue

Watched
Yesterday

 Used
Past Week		 Listened
Yesterday		 Watched
Past Week		 Visited
Past Month
  % % % %   % %
Gender              
Male
Female 		50
50		 52
48		 49
51

53
47

 51
49		 44
56		 53
47
Age            
15-24
25-34
35-44
45-54
>55
17
21
21
19
22
 16
20
21
19
24		 16
20
21
19
24		 26
29
24
14
7		 16
22
23
20
19
 26
31
23
8
12
 44
31
14
8
3
Education              
Primary or Lower
Secondary ITE
GCE 'N'/'O' Level
GCE 'A' Level and Above 		18
17
24
41
 16
17
25
42
 20
18
25
38
 2
12
24
62		 15
16
24
45		 7
19
23
52		 2
18
23
57
Source: Nielsen Media Index 2007

Thailand


  Universe Print Television Radio Video Internet Cinema


Read Last Issue

Watched
Yesterday

 Listened
Yesterday		 Watched
Yesterday		 Used
Past Week		 Watched
Past Month
  % % % % % % %
Gender              
Male
Female 		49
51 		47
53		 49
51
 51
49		 18
82		 47
53		 47
53
Age            
12-14
15-24
25-34
35-44
45-54
>55
5
19
20
20
17
27
 6
24
25
20
14
16
 6
20
20
20
17
26
 5
24
22
20
16
20		 11
9
40
7
20
18
 17
41
22
11
8
4
 8
51
29
8
4
2
Education              
No formal Education
Elementry
Secondary
Vocational
University		 5
44
19
21
11
 1
24
21
31
23
 4
43
20
22
11
 4
38
21
24
13
 0
35
22
40
4		 0
4
22
32
42		 0
5
21
39
35
Source: Nielsen Media Index 2008

Vietnam


  Universe Print Television Radio Video Internet Cinema


Read Last Issue

Watched
Yesterday

 Listened
Yesterday		 Watched
Yesterday		 Used
Past Week		 Visited
Past Month
  % % % %   % %
Gender              
Male
Female 		48
52		 49
51		 48
52

49
51

 48
52		 56
44		 50
50
Age            
15-24
25-34
35-44
45-54
>55
28
25
21
11
14
 31
27
20
10
12		 29
25
20
12
14		 26
28
16
13
17		 39
24
19
9
9
 56
24
11
6
3
 60
28
7
4
1
Education              
Primary or Lower
Lower Secondary
Upper Secondary
College or Higher 		13
30
35
22
 8
28
39
26
 12
30
36
22
 13
32
36
19		 9
31
40
20
 2
10
41
48		 1
10
36
53
Source: Nielsen Media Index 2007
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