Marketing Objective | Definition | Yahoo! Solutions |
| Build Brand |  | Generate brand awareness | | Create brand preference | | Increase brand loyalty |
| | | | Expose your brand to over 600 million consumers worldwide to motivate their behaviour and purchase intent. Reach over 55 million unique users on a monthly basis in South East Asia. |
| | | | Home Page innovations | | Rich media | | Content Integration | | Network advertising | | Brand awareness research |
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| Reach Customers | | Acquire new consumers | | Reactivate lapsed consumers | | Create deeper relationships with consumers |
| | | | Our sophisticated targeting capabilities can help you turn prospects into your best customers. Search marketing enables you to reach consumers who are looking for your products or services. . |
| | | | Search marketing solutions | | Promotions and microsites | | Targeting - Demographic, Geographic & Interest | | Social media - Groups, Flickr, Answers & 360 plus |
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| Market Research | | Understand consumer attitudes/behaviours | | Insights into consumer trends | | More targeted research audience |
| | | | Our large user base combined with expertise in data mining, analysis and research, allow us to help you better understand consumer behaviour |
| | | | Research survey and pools | | Database recruitment | | Buzz index measurement | | Targeting- demographic, Geographic & interest | | Branding impact research |
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| Drive Transactions | | Increase sales frequency | | Increase sales value | | Reduce cost of selling |
| | | | Retaining customers is critical to any business. Yahoo! can help you turn first-time consumers into lifelong customers. |
| | | | Search marketing solutions | | Consumer and sales promotions |
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